Every consumer should stay alert while shopping during the Independence Day Sale. When the Sale is on, the discounted products received are faulty or damaged in many cases. In that case, if the e-commerce business website is unwilling to refund or replace the product, first and foremost you should raise a complaint at their portal itself. If the company’s customer support isn’t helping you to resolve your issue, then you should approach the consumer court. The Most Common Issues Reported for E-Commerce Complaints are: Missing or damaged product Low-quality product Fake product Wrong product No refund/replacement No delivery but ‘Delivered’ update No Customer support Fake Discount Offers.